Sales Manager – Animal Feeds

Big Gain Feeds Nigeria Limited is a newly built feed mill in Anambra State, Nigeria.We are a trusted producer of high-quality animal feeds across all stages of life, dedicated to improving farm productivity and animal health. BigGain Feeds Nigeria Ltd is proudly part of the Smart Choice Eggriculture LLC, USA family, bringing global expertise to the thriving Nigerian market. We are building a top-tier sales and marketing team to unveil our premium feeds and grow market share nationwide.

We are recruiting to fill the position below:

Job Title: Sales Manager – Animal Feeds

Location: Anambra
Type: On-site with extensive travel across Nigeria (field sales, distributor visits, trade shows, and farmer education)
Sister company: Smart Choice Eggriculture LLC, USA.

Role Summary

• We’re seeking an experienced, results-driven Sales Manager to lead and execute our Nigeria market entry and growth strategy.
• You will drive revenue, expand distribution networks, manage key accounts, and elevate brand awareness for BigGain’s animal feeds.
• This is a hands-on leadership role requiring strategic vision, practical field experience, and a passion for livestock farming.

Key Responsibilities

• Develop and implement a robust sales and marketing strategy to achieve revenue targets and market penetration for BigGain animal feeds.
• Build and manage a high-performance sales team (reps, distributors, and channel partners); set KPIs, monitor performance, and provide coaching.
• Establish and nurture relationships with key accounts: poultry farms, poultry integrators, feed mills, agro-dealers, cooperatives, and government/agriculture bodies.
• Design and execute marketing initiatives: promotions, product launches, demos, trade shows, farmer education programs, and digital campaigns.
• Expand distribution networks and ensure optimal product availability, pricing, and on-time delivery.
• Analyze market trends, competitive landscape, customer needs, and regulatory considerations to inform product positioning and pricing.
• Collaborate with Production and Supply Chain to align demand planning with capacity and quality standards.
• Manage budgets, forecasting, and monthly/quarterly business reviews.
• Ensure compliance with Nigerian regulatory and quality standards; uphold health, safety, and environmental practices.
• Represent BigGain with integrity and professionalism at industry events and in all customer interactions.

Required Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Agricultural Economics, Animal Science, or a related field.
• MBA or equivalent is a plus.
• 7+ years of sales/marketing experience in animal feeds, agriculture, or related sectors; minimum 3 years in a leadership/managerial role.
• Proven track record of growing sales, expanding distribution networks, and achieving targets in Nigeria or West Africa.
• Deep knowledge of poultry/livestock production, feed formulations, and relevant regulatory frameworks.
• Strong leadership, negotiation, communication, and analytical skills.
• Willingness to travel extensively within Nigeria; valid driver’s license.
• Proficiency with CRM systems, MS Office; fluency in English.
• Knowledge of Igbo, Yoruba, or Hausa is an advantage.

Preferred Qualifications:

• Experience in export/trade or cross-border distribution.
• Familiarity with feed manufacturing processes or agri-input sectors.

Benefits & Compensation

• Competitive base salary plus performance-based incentives and commission structure.
• Car allowance, travel expenses, and mobile allowances.
• Professional development opportunities.
• Opportunity to influence market strategy and contribute to a growing, globally connected brand.

Application Closing Date
30th June, 2026.