Customer Analytics North East, Marketing

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the position below:

Job Title: Analyst – Customer Analytics North East, Marketing

Job Identification: 7178
Location: Ikoyi, Lagos
Job Schedule Full time
Job Category MTN Level 2
Division: Marketing
Reports To: Manager – Geo-Marketing Analytics
Mission

To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports or presentations, and recommendations to have a better understanding of the customers’ needs at a micro-market level.
Description

Own regional BI architecture:Power BI dashboards
Automated data pipelines
Single version of truth for the region
Deliver state, LGA, cluster, and site-level analytics across:Revenue
Subscribers
Usage (Voice/Data)
Quality of Experience
Site profitability
Proactively identify:Underperforming micro-markets
White spaces and demand gaps
Early warning signals (churn risk, congestion, site profitability)
Replace static reporting with predictive and prescriptive insights.
Handle advanced ad-hoc analytics for RGM and regional leadership.
Support localized go-to-market strategies:location-specific offers
Channel mix optimization
Sales deployment targeting – GC opportunity mapping
Integrate external data (population, income proxies, mobility, POIs) into insights.
Educational Qualification

First Degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field.
Fluent in English.
Experience:

3-7 years’ working experience which includes:
2 years in a business analyst or business analyst support role
2 years’ work experience within data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/ mining experience.
Understanding of Marketing Analytics by channel
Application Closing Date
13th April, 2026; 22:55.