Analyst – Online Channel Lead Generation

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the position below:

Job Title: Analyst – Online Channel Lead Generation

Job ID:  7188
Location: Ikoyi, Lagos
Reports To: Manager – Value Propositions
Division: Fixed Broadband
Mission

Support sales and marketing teams in building a strong pipeline of leads that delivers against business plans, sales quotas, and MTNN’s objectives.
Analyze online retail sales data to generate performance reports, identify customer purchasing trends, and assess changes in the digital retail market to inform decision‑making.
Description

Engage Online partners to follow up on e-commerce initiatives to drive sales.
Creating tracking reports for promotional activities
Coordinating with various departments for business development initiatives
Optimizing pricing strategies and conducting promotional planning
Evaluate performance measures against Online sales Target
Driving our lead generation campaigns
Generating new leads to increasing brand awareness
Deploy targeted digital marketing campaigns across web, social media and partner platforms.
Creating fresh lead generation tactics according to customers’ needs
Following up on leads and conducting research to identify potential customers
Managing our leads to ensure consistent site traffic growth
Maintaining our lead databases and tracking lead sources
Submitting marketing and sales pipeline reports
Research, track, maintain and update leads
Conduct client or market surveys to obtain information about potential leads.
Requirements
Education:

First Degree in Business, Marketing and Advertising
Fluent in English.
Experience
3-7 years’ experience in an area of specialization; with experience working with others to include:

Experience in project planning, sales/marketing or related function
Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)
Telecoms experience would be an advantage.
Application Closing Date
13th April, 2026; 10:55 PM.