Marketing Specialist (Royco)

Unilever Nigeria Plc—Welcome to Unilever, a global multinational and fast-moving consumer goods (FMCG) company with products sold in over 190 countries and more than 2 billion consumers across the world who use our amazing products every day!

We are recruiting to fill the position below:

Job Title: Marketing Specialist (Royco)

Job ID: R-1182212
Location: Lagos
Job Type: Full-time
Job Category: Marketing
Function: Marketing
Reports to: Marketing Manager

Job Purpose

• Unilever is the place where you can bring your purpose to life with the work that you do—creating a better business and a better world. This is an exciting opportunity for a dynamic and passionate marketing specialist to join the marketing team.
• The role will support the Marketing Manager in growing the business in a highly competitive environment. We are looking for an independent thinker with a can-do spirit to be a part of the journey to unlock growth for this iconic brand.
• You will lead projects, develop through-the-line launch plans, manage activations, and implement impactful brand campaigns and activities. If this is what you are looking for, then this role is just for you!

Your Main Responsibilities
Job Scope:

• Drive the value & volume-led growth agenda on the Royco brand by leading innovations and managing BLG campaigns based on category growth principles
• End-to-end brand management role for the Royco Brand
• Focus on incremental future growth opportunities, as well as management of existing core business
• End-to-end P&L responsibility, including S&OP management
• Budget (BMI) management to be vigorously controlled to ensure full delivery of projects
• Leadership / support of NRM or SC Activity Requests: e.g., introduction of new pack sizes/formats for existing mixes
• Developing & executing Inspiring brand communications in partnership with creative agencies
• Leading Integrated Brand Planning Process (annual IBP)
• Management of the brand’s digital strategy and electronic communications
• Key relationships: Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners & Global and Local teams where relevant

What You Will Need to succeed
Experiences & Qualifications:

• Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.)
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
• Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
• Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire, and conversion.

Skills:

• Project leadership and business acumen
• Strong numeracy skills
• Ability to deliver operationally, while thinking ahead of the long-term growth strategy
• Cross-functional relationship management: Agencies, Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners
• Strong levels of growth and ownership mindset—a self-starter with a winning and competitive mindset
• Bias for action and drive—willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals
• Consumer and customer focus—curiosity, ability to uncover relevant insights and translate these into actionable plans
• Rigour and order—ability to identify important issues and work through complex problems in an accurate and in-depth way.
• A deep-seated passion for exploding the brand and marketing with a purpose with the consumer always top of mind

Leadership:

• You are energized by delivering fantastic results. You are an example to others—both your results and your resilience.
• You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual, you are the one responsible for your own well-being and delivering high standards of work.
• You must also focus on the consumer and what they need.
• You are humble and have your head up, looking around to interpret evidence and data smartly, spotting issues and opportunities to make things better.

Unilever Behaviors:

• Care Deeply: We care deeply about how consumers experience our brands every day, everywhere; about our people’s growth and development; and our impact on the planet. We care about our performance to a point where it hurts when we don’t win.
• Focus on What Counts: We ruthlessly prioritize what truly matters and do fewer things brilliantly. We set clear goals & direction and recognize others for maximum impact.
• Stay Three Steps Ahead: We think boldly and creatively to make breakthroughs in performance. We are always curious and confident—anticipating and staying ahead of consumer needs and external trends to beat the competition.
• Deliver with Excellence: We deliver excellence in what we do at pace. We take personal ownership and hold each other to account—always finding a way to do what we said we would do.

Application Closing Date
Not Specified